TikTok teens' latest passion is enterprise software
Five days into the new year, and TikTok’s hottest 2021 trend is teens using enterprise software to go viral. As if the coronavirus pandemic hadn’t already blurred the lines between work and home enough, students and teens are going viral on TikTok after making Notion boards that mimic teen Tumblr feeds. Some users filled their Notion headers with vibey coffeehouse photos or pictures of anime or other characters that inspire them. Navigating around Notion’s website, many people wouldn’t expect to see a bunch of teenagers using the software as replacements for their school planners. The site features tweets from folks like XOXO Festival organizer Andy Baio and other Silicon Valley pseudo-celebrities touting how they use the trendy app to keep their tech teams organized as marketing. It’s pretty clear who the app’s main audience is! But this week, Notion absolutely blew up on TikTok. In one video, the account @cur.tas gained over 1.1 million views in less than two days, showing off their Notion setup. They imported GIFs and images of anime characters and the Lofi Study Beats girl into their templates, mirroring popular studyblr and studytok aesthetics that have grown popular on platforms like Tumblr and TikTok over the…
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