Vimeo

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In a move that has sent shockwaves through the creator economy, Vimeo has initiated its third wave of layoffs, affecting a significant portion of its global workforce. This latest round, announced on January 20, 2026, comes just months after the platform's $1.38 billion acquisition by Italian tech firm Bending Spoons, confirming long-held fears about the company's aggressive restructuring strategy. As Bending Spoons shifts Vimeo's focus toward enterprise solutions, the platform's roots in supporting independent filmmakers and artists appear to be fading, marking the transformation of a once-vibrant creative hub into a streamlined corporate entity. The Acquisition: A Billion-Dollar Deal with a Profit-First Mindset Bending Spoons acquired Vimeo in an all-cash deal valued at $1.38 billion in September 2025, representing the Milan-based firm's largest purchase to date. The acquisition offered Vimeo shareholders $7.85 per share, a 63% premium over recent trading prices, and valued the company at 3.3 times its annual revenue and 40 times its profit. Bending Spoons, known as a "software surgeon," has a history of snapping up underperforming tech companies like Evernote, Meetup, StreamYard, and WeTransfer, then optimizing them for maximum profitability through cost reductions and operational overhauls. The firm's playbook is clear: Target businesses with strong underlying

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Coopers Brewery has launched the next chapter of its brand platform, ‘Forever Original’, with a film featuring a simple moment of majestic, everyday originality. The one-minute spot is titled ‘March to the beat of your own beer’. Vimeo “As a beer invented by a bootmaker, turned stonemason, turned dairyman, turned brewer, Coopers was literally born from originality,” said a release adding that ‘Forever Original’ isn’t just a tagline, it’s a 162-year-old commitment to originality across all parts of the brewery. Directed by EXIT’s Conor Mercury the spot is set in a classic Australian pub where we see a character playing pool like no one’s watching. advertisement “For some, there’s no better canvas for originality than the pool table at their local. Flair reigns, physics bends and the rules melt away. In these moments, there’s no better beer to raise than a Coopers because originals drink original,” said Ryan Fitzgerald, Executive Creative Director at Special . Jessica Douglas, Coopers Brand Manager, added, “With this iteration of ‘Forever Original’, we’re excited to include the punters that drink us, while celebrating the confidence that comes from being independent and truly yourself.” advertisement Credits Client: Coopers National Marketing Manager: Kate Dowd Brand Manager: Jess

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