Adidas Wants to Provide Football Pitch Access for Female, Trans and Non-Binary Players
For female-identifying and non-binary players, one of the biggest barriers to participation within football is good access to pitch space. As a result, adidas has launched a new campaign called “Pitch, Please” which seeks to change that, providing access to adequate infrastructure through an all-new booking service. As part of the campaign, regular access to pitch space has been secured in locations across London for the duration of the UEFA Women’s Euro 2022 tournament, encouraging more female-identifying, trans and NB players to continue the sport. According to a report carried out by Women In Sport in March 2022, 59% of teenage girls who used to be interested in the sport drop out due to inadequate opportunities and facilities. Furthering that, research undertaken by adidas’ Breaking Barriers Academy suggests that players in male-dominated sports tend to experience unequal treatment in regards to facilities and access, with some clubs offering only communal changing spaces that not everyone is comfortable in. “Growing up, having a safe and accessible space to play football was so important, and without that I wouldn’t be where I am today,” says Everton and England player Toni Duggan in a press release. “I understand first-hand the value this can have…
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