Video Calls, Whatsapp Become New Trial Room For Selecting Wedding Outfits Amid COVID-19
New Delhi: With the easing of restrictions and decreasing fear of COVID-19, the people of Delhi are moving back to the markets to shop for festivals and the wedding season. While the COVIID-19 pandemic has changed a lot of things including the adopting of hygiene habits and the social distancing norms, the shopping patterns of the customers too have changed. The wedding shopping which earlier saw the whole family accompanying the bride or groom to select their outfits has now shrunk to one or two members. The consent from the other members is these days being taken through video calls or sending photos wearing the selected option through Whatsapp. Speaking to IANS, Jeetu, a salesman at a store of ethnic brand Manyavar, said, “Earlier there used to be the whole family or the bride squad or the groom squad used to come to choose the outfit, but nowadays, only two or three people accompany the buyer and if they want any other opinion in their buying decision, they use video calling for the same.” “Technology is becoming the choice of the people so that buying also takes place and the social distancing norms are also not put at stake,” he added while adding that as compared to the previous seasons, the sale has remained just 40 per cent. He further informed that mostly serious buyers are coming and only one or two are window shoppers and even if they want to explore options they are visiting the nearby shops and take their buying decision. “Quick buying is taking place these days as mostly serious customers are coming to shop these days,” Jeetu said. Meanwhile, Suresh Verma, who has a jewellery shop in south Delhi’s posh South Extension-1 market told IANS that with the festive season coming closer the customer response…
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