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The journalist who documented how the illegal structure shone blinding light into his apartment says the episode reveals how the ultra-wealthy play by different rules Christopher Beale never expected to be at the center of the latest drama to arise from Elon Musk‘s takeover of Twitter. True, he’s lived close to the company’s Market Square headquarters in San Francisco since 2020, and regularly uses the app — as an independent journalist it’s a convenient way for him to make connections and promote his work. But then Musk tried to rebrand Twitter as “X,” and Beale was thrust into the spotlight. Literally. That’s because, while staff attempted the no doubt tedious task of removing each bird logo and mention of “tweets” or “Twitter” from the app interface, Musk on Friday had a giant metal “X” erected atop the main office. As if it weren’t garish enough in daylight, in the evening it pulsed and strobed blinding white light — directly into Beale’s living room. As critics of the design wondered how the eyesore would affect neighborhood residents, Beale tweeted, “Imagine no more. This is my life now,” sharing videos of his view directly into the incandescent illumination. The first clip now
Read moreDetailsX, the company formerly known as Twitter, is moving ahead with its rebrand and releasing new features for paying users.As part of the platform’s makeover, which was announced by owner Elon Musk last week, TweetDeck has been renamed to XPro. The dashboard allows users to curate how they browse and interact with Twitter using functions such as multiple feeds. Although the new name is featured on the platform’s login page and sidebar, references to Twitter and its bird logo remain throughout, including in the search bar and controls. Tweetdeck’s social account on X has also been changed to @Pro as part of the overhaul. The update comes just days ahead of TweetDeck’s pivot to a premium service for Twitter subscribers.Musk’s push to rebrand Twitter has been far from smooth. Not only was the move met with bemusement by users, it has also led to concern from local authorities in Twitter’s native San Francisco.The company was forced to take down a giant glowing X sign from atop its headquarters in the city on Tuesday after neighbours complained about its intrusive light. Police had previously stopped the firm from removing the old Twitter sign at the building, leaving the platform’s iconic bird
Read moreDetailsWhile Elon Musk says the headquarters of X Corp., formerly known as Twitter, won't leave San Francisco, the flashing "X" sign on top of its Market Street building apparently has. The move – shown in images – comes after the San Francisco Department of Building Inspection received 24 complaints about the unpermitted structure over the weekend, including concerns regarding its structural safety and flashing light. "This morning, building inspectors observed the structure being dismantled," Patrick Hannan, the city's Department of Building Inspection communications director, said in a statement to FOX Business on Monday. "A building permit is required to remove the structure but, due to safety concerns, the permit can be secured after the structure is taken down." "The property owner will be assessed fees for the unpermitted installation of the illuminated structure," he continued. "The fees will be for building permits for the installation and removal of the structure, and to cover the cost of the Department of Building Inspection and the Planning Department’s investigation." X Corp. told the agency the removal was voluntary. It did not immediately respond to FOX Business' request for comment. MUSK SAYS X WON'T LEAVE SAN FRANCISCO DESPITE CITY FACING 'DOOM SPIRAL' Workers start to dismantle
Read moreDetailsIn this photo illustration, Elon Musk's photo is displayed on a phone screen in front of a computer screen displaying the new logo of 'Twitter'.Harun Ozalp | Anadolu Agency | Getty ImagesX Corp., formerly known as Twitter, filed a lawsuit on Monday in federal court, accusing British researchers of unlawfully accessing data and selectively picking posts to show a rise in hate speech on the platform after Elon Musk acquired the company last year.The suit, against the nonprofit Center for Countering Digital Hate, focused on research the organization published in June. In one report, the CCDH looked at 100 different accounts subscribed to Twitter Blue and found that Twitter failed to act on 99% of hate posted by users. The group also questioned whether Twitter's algorithm boosts "toxic tweets."Other CCDH research indicated that Twitter failed to act on 89% of anti-Jewish hate speech and 97% of anti-Muslim hate speech on the platform.X is accusing the CCDH of using data that it didn't legally possess to "falsely claim it had statistical support showing the platform is overwhelmed with harmful content." The company is seeking a jury trial, unspecified monetary damages, and wants to block CCDH and any of its collaborators or employees from accessing data
Read moreDetailsA huge super-bright flashing X logo appeared atop the HQ of the company formerly known as Twitter on Friday, spurring complaints from neighbors and visits from San Francisco building inspectors that Elon Musk's underlings rebuffed twice over the weekend. According to the US West Coast city's Department of Building Inspection (DBI), a complaint over the sign was received on Friday, the same day it went up, alleging the structure atop 1355 Market Street was set up without the company getting a permit (screenshot if you're unable to access) to do so. The giant X was erected just five days after Musk announced that he wanted Twitter's old branding "blowtorched" from the company's assets, and five days after San Francisco police stopped workers from removing Twitter's existing sign because the company apparently failed to get permits for that work, too. But when SF inspectors visited X HQ on Friday to take a look at the glowing logo, they were turned away, according to the city. A city inspector was denied access by a "Tweeter representative," who told the inspector the sign was temporary. Nevertheless, the inspector noted, the sign had to come down if X didn't get the proper authorization.
Read moreDetailsJustin Gaethje added another accolade to his legendary resume on Saturday when he claimed the “BMF” title against Dustin Poirier in the UFC 291 main event.After suffering a fourth-round TKO defeat to Poirier (29-8 MMA, 21-7 UFC) in their Fight of the Year encounter in April 2018, Gaethje (25-4 MMA, 8-4 UFC) avenged his loss in the lightweight rematch by second-round had kick knockout in the headlining act at Delta Center in Salt Lake City.With the win, Gaethje becomes the second “BMF” champion in UFC history, joining Jorge Masvidal. Moreover, he positions himself for a potential future title shot against 155-pound champ Islam Makhachev.Check below for the top Twitter reactions to Gaethje’s “BMF” title win over Poirier at UFC 291.* * * *MMA JunkieUFCUFCUFCAlexander VolkanovskiESPNMiesha TateNolan KingCortney CaseyAaron BronsteterAlan JoubanMatthew WellsUFCMarc RaimondiBen AskrenLando VannataAlex Volkanovskihttps://twitter.com/alexvolkanovski/status/1685507438148276224?s=61&t=q4f0Xjzss3cH8Yek1zDJDATerrance McKinneyUFCUFCCaposaMMA JunkieMegan AndersonConor McGregorMatt BrownUFCMichael ChandlerFight OrcalceMichael BispingTheArtofWarNick BaldwinJohn MorganConor McGregorUFCMichael ChandlerStory originally appeared on MMA Junkie
Read moreDetailsKanye West has been returned to Twitter, his account restored seven months after being kicked off the social media service. West’s account is under his other name, “Ye,” and has a gold checkmark, reserved for business accounts. The comeback comes with some restrictions. “Kanye West, referred to as ‘Ye’, won’t be able to monetize his account on X and advertisements won’t appear next to his posts, according to the platform. The outspoken rapper has not posted since being reinstated on Saturday. His account was last suspended in December 2022, a brief comeback from the time he had last been locked out of Instagram and Twitter. West has been mostly low-profile since a string of appearances and comments about Jewish people derailed many of his business deals.
Read moreDetailsThe city of San Francisco has a problem with the shiny new "X" logo sitting atop the downtown building formerly known as Twitter's headquarters. City officials have filed a complaint and opened an investigation into whether owner Elon Musk had the proper permits to install the sign, which was erected Friday. Days earlier, Musk announced that Twitter would be rebranded to "X" as part of his ambitious plan to create an "everything app."Twitter's iconic blue bird logo is gone from the website, and workers were seen in downtown San Francisco on Monday removing "Twitter" lettering from a sign outside the company's headquarters. However, police stopped the work, because someone complained that they hadn't taped off the sidewalk to keep pedestrians safe from falling debris. San Francisco police later said there had been a "misunderstanding" among security, the building and the business over whether the workers had permits to take the sign down. An investigation concluded that no crime had been committed and that the incident was not a police matter. POLICE STOP WORK AT TWITTER HQ IN CRIME-RIDEN SAN FRANCISCO OVER PERMIT ‘MISUNDERSTANDING’ Workers install lighting on an "X" sign atop the downtown San Francisco building that housed what was
Read moreDetailsFuture Tense Newsletter: There’s Something Useful Buried in the Shipwreck of Twitter Josh Edelson/Getty Images I didn’t start regularly using Twitter until the end of 2015. I had just started working as a software engineer at Uber, and I noticed that many of my colleagues and most of the biggest names in tech were very active on the platform. It seemed natural, smart, and (weirdly) professional for me to be there, too. When I joined, I felt like I was already late to the party. The site was filled with people—some genuinely famous, some “Twitter famous”—and it was an established, mature social network. But Twitter also had something that made it feel like it wasn’t just a social network. It wasn’t for keeping up with your friends or updating your family members or being bombarded with photos of people from your hometown who you hadn’t seen in 15 years; no, it was a true platform, a place where, for better or for worse, if you had something important, or good, or funny, or horrible to say, you could speak and have a decent chance of being listened to. At first, I used Twitter to keep up with friends and colleagues
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Social Network Release participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. © 2025 Social Network Release • The Social Media Network Industry's News Source • Videos and images courtesy of KUTOLEWA Digital Media Distribution • Learn about licensing our content • A KUTOLEWA Digital Media Company.