Youtube

Since launching its Shorts format in 2020, YouTube has challenged TikTok‘s supremacy in the vertical video world. The decision to embrace short-form content has done wonders for YouTube’s viewership, but that choice may have come with some consequences. According to a report from The Financial Times, multiple YouTube execs are concerned that Shorts viewership may be cannibalizing the platform’s long-form traffic. The report cites “senior staff at YouTube,” who have held meetings to discuss troubling viewership trends across long-form videos. The execs are worried that YouTube’s signature format — which defined it during its first 15 years of existence — could be “dying out.” In ranking of the 100 most-watched YouTube channels of August 2023, nearly three-quarters of the listed channels operate primarily on Shorts, with little traffic coming to their long-form content. Internal YouTube data cited by The Financial Times shows that creators are uploading fewer long-form videos overall, preferring to follow the online video trends that lead to Shorts.Subscribe to get the latest creator newsSubscribe One of those trends is the shrinking attention spans of target viewers. As web traffic shifts to mobile devices, cohorts like Gen Z are stating strong preferences for shorter videos. As vlogger Fumi Desalu-Vold told The Financial Times, some

When TikTok launched in 2016, it led the social media push toward short-form content. Studies have been conducted in recent years on the impact of TikTok's specific and — at the time — new iteration of a social media algorithm. The impact of the app on the attention spans of its users has become so intense that it was given a special name: TikTok brain. The impact on other social media companies has been just as profound. YouTube launched YouTube Shorts just about three years ago in an effort to stake its flag in the short-form content arena. Instagram launched its own answer to TikTok -- Instagram Reels -- at around the same time.  Recommended for you

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Some veteran YouTube staff think Shorts might ruin YouTube / Instead of just fighting TikTok, fueling the short video trend could undermine YouTube’s existing ad business.By Wes Davis, a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. Sep 3, 2023, 7:10 PM UTC|Share this storyIllustration: Alex Castro / The VergeSenior YouTube staffers are reportedly worried that its TikTok competitor, Shorts, may eat away at its long-form content, which has for almost two decades been its primary bread and butter, according to The Financial Times. As FT points out, YouTube’s ad revenue, though recently improved, had been on a downward year-over-year slide for three straight quarters.YouTube is still figuring out how to reap more ad money from Shorts. Its long-form content lets it show more ads per video, but as short-form content gradually takes over, content creators themselves are uploading fewer long videos, FT writes, citing YouTube staff fretting about internal figures. But whether YouTube’s senior staffers like it or not, YouTube has to support Shorts as it gains popularity. Keeping up with that means adding features like AI summaries and NFL highlights, and even making

This summer, the US witnessed a historic watershed: linear television views (broadcast and cable networks) fell in July to less than 50% of total TV viewing, according to Nielsen data. Streaming services views jumped to approximately 39%, with YouTube leading the way with 9.2% of the total TV viewership, compared to 6.7% in July 2022. These figures will oblige quite a few media people to rethink their working models. But one outlier will be Eyal Baumel, who is apparently the most senior Israeli in the US content creator sector. Baumel is president and partner at Yoola, which is, as he puts it is, "a company that helps YouTube channels grow, and make more money from the platform using all kinds of tools." The 3,000 YouTube channels Yoola manages are responsible for about 10 billion views every month. Among other things, Baumel is the one who transformed Like Nastya (Anastasia Radzinskaya) from a YouTube starlet with several million views a month, into an empire with 320 million subscribers, a billion monthly views and $1 million in monthly revenue from YouTube alone. Over the past three years, Like Nastya has made $70 million from its total activity. These days Baumel is working

Founder of defunct channel 8 Passengers Ruby Franke and her business partner arrested this week.A 41-year-old United States woman once popular for giving parenting advice on YouTube has been arrested and charged with aggravated child abuse in the state of Utah after her emaciated son approached a neighbour’s house looking for food, authorities say. Ruby Franke, whose now-deleted channel 8 Passengers had 2.5 million subscribers, was arrested on Wednesday night in the southern Utah city of Ivins along with her business partner, Jodi Hildebrandt. Franke, the mother of six, has recently appeared in YouTube videos with 54-year-old Hildebrandt that were posted online by the latter’s counseling business, ConneXions Classroom. The two women were formally charged on Friday in Washington County, according to the local website the St George News. They each face six counts of aggravated child abuse. ‘Duct tape on the boy’s ankles and wrists’ Franke’s 12-year-old son climbed out of a window in Hildebrandt’s residence in Ivins, ran to a neighbour’s house on Wednesday morning and asked for food and water, according to an affidavit filed by an officer with the Santa Clara-Ivins Public Safety Department. The neighbour saw duct tape on the boy’s ankles and wrists and

The fourth season of the animated adult comedy Star Trek: Lower Decks arrives on September 7, with the first two episodes premiering on Paramount+. If you aren’t already subscribed, you can check out the entire third season of the series for free in the USA three different ways. All 10 episodes of Lower Decks season 3 are available on YouTube in the USA via the @paramountplus channel for a limited time. They have made the episodes available in a convenient playlist so you can binge away. Free on Prime Season 3 is now available for free on Amazon Prime Video in the USA for a limited time. Free on Pluto TV + Star Trek Day marathon Finally, Paramount Global’s free ad-supported streaming service Pluto TV has also added the entire third season of Lower Decks which will stream on the Paramount+ Picks channel and be available on-demand through the month of September. On Star Trek day (September 8th) Pluto TV will also run a Lower Decks season 3 marathon on the Funny AF channel starting at 6:30 PM. Pluto TV will also stream the Star Trek Day special hosted by Jerry O’Connell on Star Trek Day on the Paramount+ Picks channel

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It’s confirmed. Donald Trump’s upcoming criminal trial will be televised and livestreamed.According to the Atlanta Journal-Constitution, Fulton County Superior Court Judge Scott McAfee announced the decision on Thursday, just one week after the former president was taken into custody and booked into Fulton County Jail. The arrest stemmed from Trump’s alleged “fake electors” scheme, which aimed to change Georgia’s 2020 presidential election results in his favor. He and his 18 co-defendants—including Rudy Guiliani, former White House Chief of Staff Mark Meadows, and attorney Sidney Powell—are facing a wide range of criminal counts, including racketeering and conspiracy charges.McAfee ruled that Trump’s Georgia trial will be streamed on the Fulton County Court’s YouTube channel, following the precedent set by Fulton County Judge Robert McBurney. The AJC reports that cameras will be permitted inside the courtroom for TV coverage and still photography. Journalists will also be allowed to use computers, cell phones, and other electronic devices for non-recording purposes.“In line with the spirit of transparency here,” McAfee said Thursday, “we have followed Judge McBurney’s model, and we have been livestreaming all of our major proceedings on a Fulton County-provided YouTube channel. And our plan was to do that with this case as well. So there’s going to be a YouTube feed the entire