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Generation Alpha is the most plugged-in generation of children yet, and they are developing strong brand awareness by age 9. 37% of Gen Alpha parents said their kids' favorite restaurant was McDonald's, handily besting second-place Chick-fil-A's 6%. The kids are also watching lots of YouTube, and asking their parents to buy stuff they see in stores. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. They're not old enough to open their own checking account or drive to a store, but they are steering some important spending decisions — and companies are taking notice.With birth years starting in 2013, Generation Alpha is already the most plugged-in generation of children yet, developing some strikingly powerful brand affinities before they reach age 9, according to a recent survey from Morning Consult.Among the findings: kids love McDonald's. Like, they're really lovin' it.Thirty-seven percent of Gen Alpha parents said the restaurant with the Golden Arches was their kids' favorite, six times as many as those who said runner-up Chick-fil-A was their top choice. Morning Consult says these were open-ended, unaided responses — in other words, not chosen from a list. And while

The Union Ministry of Information and Broadcasting has blocked six YouTube channels streaming pro-Khalistan content. New Delhi ,UPDATED: Mar 10, 2023 20:16 ISTA senior official said YouTube has been taking action on the government's requests to block channels within 48 hours. (Representative photo) By Press Trust of India: At least six YouTube channels allegedly promoting pro-Khalistan sentiments have been blocked at the instance of the government, a senior official said on Friday. Information and Broadcasting Secretary Apurva Chandra said six to eight YouTube channels, operating from foreign countries, have been blocked over the past 10 days. He said the channels with content in Punjabi language were trying to foment trouble in the border state.Also Read | Amritpal Singh Sandhu: Punjab in panthic ferment The official said that the government has also asked YouTube to use artificial intelligence and algorithms to identify and block objectionable content automatically. However, in the Indian context, YouTube was facing problems as content was being uploaded in regional languages and the systems were in place to screen content in the English language. Posted By: Raajnandini MukherjeePublished On: Mar 10, 2023

President Biden releases his Budget for Fiscal Year 2024 and delivers remarks on his plans to invest in America, continue to lower costs for ...

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YouTube is relaxing its stance on profanity in videos after uproar in the community regarding the new rules. The rules, which were brought into effect in November last year, treated all profanity as equal, meaning there were no exceptions or no context wherein the flagged videos would earn ad revenue. What was worse was that it seemed to disproportionately affect gaming-focused channels that often produce videos with M-rated games. YouTube had started to retroactively apply these rules, meaning old videos that earned revenue were no longer eligible.The content-sharing platform also wouldn't let creators edit the older videos to earn revenue again. The community vented its frustration against the new policies online, and it looks like YouTube has listened.Under the old rules, videos would get demonetized if there was any swearing within the first 7 seconds of the video. Videos would also get demonetized if there was a consistent use of profanity throughout.With the revised policies, videos with "inappropriate language" within the first 7 seconds of the video would still be eligible for monetization, under a few conditions.Creators can also swear a bit more freely after the first 7 seconds of the video without risking demonetization, but the video will still

The White House said that Fox News anchor Tucker Carlson 'is not credible,' after the right-wing commentator showed footage from the Jan.

TV industry’s joint measurement committee, Paramount’s potential BET sale, ESPN’s central streaming strategy and more TrueView? The key hits: YouTube has published a set of measurement principles that the platform hopes to become an industry baseline. YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. YouTube’s principles are likely to be met with resistance by the traditional TV industry that has drafted its own measurement requirements. As TV networks and streaming services sort out the overhaul of TV advertising’s measurement system, YouTube wants to make sure it’s not left sitting on the sidelines. And ad buyers want YouTube to be part of the process to deliver on the promise of true cross-platform TV and video measurement. How the Google-owned video platform fits into the new TV measurement landscape isn’t so straightforward, though. “If we’re trying to look at a new cross-platform video measurement solution, if it doesn’t have YouTube, it’s not complete. Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive. “It feels like very much a struggle right

Teenage boys on TikTok are flooded with misogynistic, racist, sexual and violent content — even when they don’t go looking for it, a Post investigation found. I’m a woman in my early 30s, but I recently created profiles for a fake 14-year-old boy named Jayden on TikTok and YouTube. My aim wasn’t to use Jayden’s profile to interact with other people online but rather just to see what sort of content the algorithm fed him if he was completely passive. Within seconds of opening TikTok and YouTube as him, I was bombarded with a dizzying stream of videos of girls lip-syncing and twerking in mini-shorts. After about a minute, things took a darker turn. Mega influencers like stunt-man-turned-boxer Logan Paul, 27, started popping up. After selecting categories of interest for recommended videos, TikTok’s algorithm inundated Jayden’s “For You Page” timeline with eye-popping videos. TikTok Making a phony TikTok account for a 14-year-old boy named Jayden Frank only took 5 minutes.TikTok Paul stars in videos alongside the Sidemen, a popular British YouTube group known for offensive content — one member faced a backlash for his “rape face” video series in 2015. In their “Sidemen Tinder in Real Life” YouTube series, the

A partnership between YouTube, Arizona State University, and Content Creator Hank Green plans to offer college courses started on YouTube. TEMPE, Ariz. — YouTube can be a source of entertainment and knowledge, but what about getting college credit? A new partnership between Arizona State University, YouTube, and content Creator Hank Green will allow potential learners to get college credit for classes that begin on the video site.  The first few classes are free. The price to get enrolled? $25. “There is no transcript needed. There is no application required. There is no GPA threshold, and my favorite part is there is no penalty for failure,” YouTube Learning's Hema Bajaj Misra said. So how does it work? It all begins on the Study Hall YouTube page. Learners can go to the "college foundation" section to watch a sampling of course content taught by ASU professors. If a watcher likes what they see, they can pay $25 to take the seven-week course taught by ASU professors. After completing the class and required coursework, students can pay $400 to get college credit. There are no limits to how many times the course can be taken. “These credits transfer to whatever school someone is

The California tech company party balloon has landed on Longboat Key — along with a sweet bottle of rum. The rum comes from Rumble. The publicly traded video-sharing platform, which rose to national prominence by catering to a conservative-leaning audience, especially during the pandemic, officially opened its new U.S. corporate headquarters Feb. 27 on Longboat Key. It celebrated the opening with a party Feb. 24 attended by some notable video content providers and national and local convservative luminaries, including Donald Trump Jr. The company’s main corporate offices were previously in Toronto. Traded on the Nasdaq under the symbol RUM, Rumble has been operating in some capacity on Longboat for more than a year. It reported revenue of $22.36 million in the trailing 12-month period through February — more than double the $9.4 million it did in 2021. The revenue gains have been accompanied by heavy losses, including $20.8 million in the past 12 months. Rumble shares closed at $9.34 on March 6. Rumble, which went public Sept. 19 through a merger with a special purpose acquisition company, known as a SPAC, makes most of its money from ad revenue, where rates increase based on viewership metrics. On that front, Rumble has been on