Clubhouse, Trell and Roposo are upcoming popular platforms among influencers: Report

The influencer marketing report 2021 by Influencer.in and Social Beat gives an insight into how influencer marketing has become an integral part of digital marketing and how it has grown to be one of the most important channels that big brands now leverage. The report is based on survey responses from April-June 2021, that was conducted among 500+ content creators across all social media platforms in India. While beauty, fashion and lifestyle continue to dominate the influencer world, travel influencers are finding it tricky to create fresh content with lockdown and travel bans. The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month. 82% of the influencers said that Instagram is the platform with the most engagement and the most successful format of content on it is reels. While Instagram was seen as the most active platform to engage audiences, Facebook was close on the heels followed by YouTube. Twitter has also seen a 28% increase in popularity among influencers. Arushi Gupta Arushi Gupta, Head – Influencer.in, said, “It’s no surprise that Instagram continues to be the preferred platform for…
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