Community Building Powers Decade Of Change For Finserv Marketers – The Drum

The pandemic has fueled a renewed desire for community. Here, we explore the top trends from LinkedIn’s The Finfluence Report to understand how financial services brands can tap into the power of community to create long-term advantage.Changing consumer expectations, technological innovation, market disruption and new business models are propelling financial services brands into a decade of change that will redefine the industry for good.This newly emerging environment is creating boundless opportunities for the financial services industry, while also reinforcing its position as an essential service for customers, communities and society as a whole. For marketing leaders in the sector, being primed to tackle further disruption while finding long-term advantage is key. Recognizing the power of communities in this latest phase of the journey will be essential to drive positive change. That’s according to ‘The Finfluence Report’ from LinkedIn and The Future Laboratory, which outlines the top trends influencing financial services marketing today and highlights the importance of community connections in underpinning all of them.“The perception of financial services brands has changed over the last 15 years,” says Terry Rand, head of vertical marketing, LinkedIn, EMEA and Latin America. “Financial services are the bedrock of our society and how it functions,…
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