Decoding the SEO success of LinkedIn collaborative articles – Search Engine Land

On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users.  While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is also a brilliant AI-driven SEO play. In less than three weeks, the content hub /advice/ launched almost 30,000 articles (9,000 in the last week). LinkedIn also gained 17,658 keywords and is estimated to gather thousands of organic sessions per Ahrefs data.  This article explores how LinkedIn’s latest AI- and member-assisted content initiative works and its impressive performance in Google search. What is a LinkedIn collaborative article? Collaborative articles on LinkedIn are created with AI and edited by human experts. It allows LinkedIn to scale its content efforts with AI while maintaining quality through community insights. (Similar to how Wikipedia allows users to create and edit content.) Collaborative articles are clearly labeled as such: LinkedIn collaborative articles and SEO “How do you showcase your teamwork skills on your resume?” is an example of the SEO success of collaborative articles.  It is already on Page 2 for
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