Disney to pay $10 million fine in FTC case for mislabeling videos on its YouTube channels

Disney has agreed to pay $10 million as part of its settlement with the Federal Trade Commission over charges it mislabeled some videos posted to YouTube, which allowed the collection of personal data from children under the age of 13. Disney failed to properly label some videos that it uploaded to YouTube as “Made for Kids,” which resulted in the collection of personal data from kids under 13 and the use of that data for targeted advertising to children, according to a news release issued by the FTC on Tuesday, Sept. 2. Online sites and services with content meant for children under the age of 13 are required to let parents know what personal information is collected and get their consent, under the Children’s Online Privacy Protection Rule, passed by Congress in 1998 and updated by the FTC in 2012. Disney gets revenue from ads it places on its videos and from YouTube, which pays Disney for ads it inserts on Disney videos, the FTC said. The mislabeling also exposed kids to age-inappropriate YouTube features like autoplay to videos not “Made for Kids,” the agency said. “This case underscores the FTC’s commitment to enforcing COPPA, which was enacted by Congress
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