Dove Men+Care Wants Canadian Dads to Celebrate ‘Most Important Role’ on LinkedIn

To mark Father’s Day, Dove Men+Care invites Canadian Dads and father figures to update their LinkedIn profiles with one of their most meaningful life roles: ‘Dad.’ Rolling out across Canada, the campaign encourages fathers to recognise and celebrate fatherhood as a full-time role and claim space for it on a platform traditionally reserved for professional milestones. As part of the campaign, Canadian Dads are encouraged to use LinkedIn’s ‘Add position’ feature to reflect their role as a father and join a growing movement of men reshaping the traditional definition of masculinity, identity, and care. Making fatherhood LinkedIn official, Dove Men+Care sparks a broader conversation that urges men to treat personal milestones with the same importance and visibility as professional ones. “Too often, men proudly share promotions, but rarely the presence and care they bring at home,” said Divya Singh, general manager, personal care, Unilever Canada. “With this campaign, we are redefining success to include care and celebrate the powerful rolefathers and father figures play beyond the workplace.” To kickstart the movement, Dove Men+Care partnered with founder/CEO Ross Simmonds, sports commentator Donnovan Bennett, celebrity chef and TV host Dave Rocco, and innovation strategist Shawn Kanungo. Each thought leader, known in Canada
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