By Yehudit GarmaiseAfter feeling frustrated with Boro Park’s old model of selling esrogim, which involved showing only a few options that were not marked with prices, 11 years ago, the Rieger brothers launched what is their ongoing revolution in esrogim shopping in the neighborhood. “We wanted to give people the ease and convenience of shopping for lulavim and esrogim by allowing customers to see many beautiful options at one time,” said Shloimy Rieger who launched Esrogei Rieger with his older brother Tuli. “We separate out esrogim into four price categories: Parents can purchase a chinuch set of an esrog and hadassim for $100, and for regular sets, adults can choose among Esrogei Rieger’s three prices of $225, $275, and $350 in price breaks that are labeled: mehudar, mefoar and muvchar.“Once customers choose which levels they want to pay for beautiful, hand-picked esrogim, we will deliver them to your doors together with lulavim and hadassim,” said Shloimy Rieger, who explained that customers head to their shuls or on the street to buy aravos erev Sukkos so they “should stay fresh for Yom Tov.”Esrogei Rieger can only offer only the best of the bunch because, since Tu B’av, when most Yidden were enjoying the
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