Facebook found a vast amount of its anti-vaxx content comes from a hard core of only 111 accounts

People are seen at a protest against masks, vaccines, and vaccine passports outside the headquarters of the Centers for Disease Control (CDC) on March 13, 2021 in Atlanta, Georgia. Facebook in a report obtained by The Washington Post identified key vaccine skepticism influencers. 111 accounts were behind half of all material doubting vaccines shared by vaccine hesitant users, it found.Facebook is under pressure to counter the spread of vaccine misinformation. For more stories visit Business Insider.Facebook has identified a core of 111 accounts sharing a large amount of the anti-vaccine and vaccine skeptical material on its platform, according to an internal report obtained by The Washington Post.The accounts in question were not named. According to the Post, Facebook identified them by carving up its US users into different categories and assessing how receptive they were to content skeptical of vaccines.The 111 accounts were those responsible for most of the content consumed by the ten categories most receptive to such content overall, which the Post said accounts for more than 50% of vaccine-skeptic content on the platform.Facebook bans posts about vaccines containing information that is provably false, but a large gray area exists of posts which undermine vaccines without saying anything…
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