Member Article Friends Quest, the latest the company’s release for Snapchat, is a real-time competitive multi-player platform game where the player needs to pass a series of levels full of dangers and mysteries. Friends Quest is the third title Gismart released on Snapchat as a part of a multi-game partnership agreement signed earlier this year. Released on the 10th of September, over 4.8 million players have already played Friends Quest globally on Snapchat. Together with previous game releases, Color Galaxy and Crazy Run, Gismart games generated nearly ninety million players, with the fourth title in development. Friends Quest was developed using Snaps Play Canvas, a web-first 3D game engine where developers can build HTML 5 games collaboratively. “We view social platform games as a sustainable growing business for Gismart. With Snapchat, the chances of releasing a hit game are higher than in a hyper casual world today. For instance, Color Galaxy, our first title on Snapchat, is comparable with successful hyper-casual games both in terms of the number of players and the profit received. The game is still one of the most popular on the platform and continues to generate profit” said Lana Meisak, VP Business Development and Marketing at…
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