Goafest 2026 decodes LinkedIn’s new creator rulebook – Indian Television Dot Com

MUMBAI: On LinkedIn, apparently, the algorithm may notice your post but your personality is what gets remembered. That was the underlying message at a packed masterclass hosted by LinkedIn at Goafest 2026 at the Taj Cidade de Goa Horizon, where creators, marketers and founders gathered to decode the fast-evolving rules of professional influence in the age of AI-generated content. Titled The Creator Playbook: How to Build Content, Credibility and Community on LinkedIn, the session featured Preethi Ramamoorthy, managing editor (Communities) at LinkedIn, Benjamin Joy, agency lead at LinkedIn, and special guest speaker Abhishek Patil, co-founder and chief revenue officer at GrowthX. Together, they unpacked what it really takes to build authority on a platform increasingly flooded with content and increasingly allergic to sounding robotic. The conversation arrived at a moment when LinkedIn is no longer merely a digital CV warehouse. It has become a stage for founders, CEOs, creators, marketers and even celebrities trying to turn professional credibility into audience influence. And if there was one recurring theme through the session, it was this, “just participating is not building presence, and just building presence is not building influence.” Ramamoorthy stressed that creators who consistently show up with a clear point
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