Head of Instagram Faces Backlash From Influencers Claiming It “Failed to Protect” Them …

Head of Instagram Adam Mosseri faced backlash from influencers after a post about AI use on the platform missed the mark with many creators. The post, which was shared just a day ago over New Years, revealed Mosseri’s thoughts on the future of AI on Instagram and why creators are integral to the platform’s trustworthiness. In a world where authenticity is becoming “infinitely reproducible,” he posed the question to influencers and creators: “Can you make something that only you could create?” He also noted that “people stopped sharing personal moments to feed years ago.” Yet, insisted that the raw, personal aesthetic is the one people are craving the most. “Flattering imagery is cheap to produce and boring to consume. People want content that feels real. Savvy creators are leaning into unproduced, unflattering images. In a world where everything can be perfected, imperfection becomes a signal.” The backlash from Instagram influencers didn’t hold back The top comments, the vast majority of which being from successful creators themselves, were overwhelmingly negative. Many were in agreement with Mosseri’s statement, but instead pointed blame at Instagram for why social media feels so filled with “AI slop” instead of real creator content. A creator with
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