Here's How Young People Are Using Augmented Reality For Social Good

Young people are increasingly concerned about social and environmental issues and are looking to make a difference. Research shows that 63% of Gen Z say they feel a personal responsibility to make the world a better place and believe Augmented Reality (AR) can help with this. AR is a powerful tool that visually enhances the real world. Aside from playful experiences, it can also be used to successfully affect change at a community level. Platforms like Snapchat are paving the way with their industry-leading AR technology moving from entertainment to utility to inspire real social change. Here, we spoke to Gareth Leeding, Snap’s Head of Creative Strategy, APAC, to find out more about how AR can have a positive impact on the community! As users of Snapchat, we have always loved how fun and entertaining the app is! Aside from being an entertaining platform, how is Snapchat now driving social change as well? “With the help of AR, Snapchat has been able to create real change at a community level. We are immensely proud of the work that we have done to effect change and raise awareness of causes like climate change and social equality through our AR technology.” Can you…
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