How social media is trying to recreate ‘indie sleaze’ like Tumblr and MySpace used to

Scrolling through social media, it feels as though “indie sleaze” never went away. Grainy flash photography, smudged eyeliner and a soundtrack of early 2000s indie music are once again dominating feeds. This revival is more of a reworking than a straightforward comeback. Today’s indie sleaze – exemplified in the music video for Charli XCX’s new track, Rock Music – is an algorithmically curated version of a once messy, participatory subculture. Its renewed appeal seems to lie partly in this aesthetic of imperfection, partly in its connection to earlier digital platforms and partly in what it evokes – a specific cultural moment associated with pre-social media digital life. The original “indie sleaze” moment emerged in the early-mid 2000s, connecting with music, fashion, nightlife and online culture. It coalesced around a wide mix of genres, including electro and “indie” rock, particularly bands from New York such as The Strokes and Yeah Yeah Yeahs, and in the UK The Libertines, Long Blondes, Arctic Monkeys and Franz Ferdinand. However, it was more than just the music – the visuals and lifestyle played a core part. No one’s 20s and 30s look the same. You might be saving for a mortgage or just struggling to
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