How this Nigerian snack food brand increased its Instagram sales by 1110%

Affiong Williams ReelFruit is a dried fruit snacks brand in Nigeria. [Read more: ‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria]. While the company’s products are available in over 350 stores nationwide, it is also seeing traction on digital platforms, particularly Instagram. In this article, founder and CEO Affiong Williams explains how ReelFruit increased its Instagram sales 11-fold over the past year. It’s no secret that a lot of Nigerians are now plugged into the internet. Whether it’s shopping, catching up on the news or chatting with friends, there is a large number of active internet users in the country and it continues to grow as people continue to seek connectedness and convenience. Unlike other social media platforms, Instagram has become quite the marketplace as people shop for any item that catches their attention. Prior to 2020, we had tried to market our products in different ways but often got very little reward for our efforts, in terms of revenue. The Covid-19 pandemic really proved to us the world of opportunity to connect with our customers online and sell directly to them. How it started We began social media marketing in 2018. The focus…
Read More