OPINION: One of the most common questions I get asked when coaching clients is “How do I get more followers on social media?” and besides the very wrong, and completely pointless method of buying them, the answer is often: “With a lot of hard work.” Very occasionally you can get a lucky break, with a post or reel that gets shared by a big name brand, sending a flood of new followers your way. The key then is to keep them with content that continues to meet their needs.Plann/UnsplashBefore we start talking about how to get more followers, it’s really important to acknowledge that more followers doesn’t always mean more sales, or more success for your business. (File photo) As I’m not insta-famous (I’ve got around 1300 followers on Instagram), and I’ve never cracked the code on how to get huge follower growth, I was thrilled when Lucas O’Keefe agreed to come on my MAP IT marketing podcast and answer all my questions about how he has grown his account by over 150 thousand followers in a year. Before we start talking about how to get more followers, it’s really important to acknowledge that more followers doesn’t always mean more…
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