IMAA Female Leaders of Tomorrow: LinkedIn's Lara Brownlow – Mediaweek

“Mentoring to me means having people in your corner who are genuinely invested in your success” Last month, the IMAA launched its Female Leaders of Tomorrow programme as part of its commitment to fostering long-term diversity and inclusivity across independent media agencies nationally.The six-month programme aims to create a support network between accomplished industry leaders and their mentees by matching senior staff with up-and-coming women in indie media agencies for knowledge-sharing and professional development opportunities.One of the IMAA mentors involved in the programme is Lara Brownlow, head of channel sales APAC at LinkedIn, who tells Mediaweek about the importance of mentorship in the industry.What’s the most important/best piece of advice you’ve received during your career“In the first few years of my career, working as a sales coordinator, I was paired with the magnificent Michelle Dooley, who taught me about the importance of understanding your customer’s business, asking the right questions, and becoming invaluable to your customers in the long term. This customer-centric approach has consistently helped me thrive in whatever role I’ve taken.“Dools, as she is affectionately known, also emphasised the importance of having fun. She would often remind me, ‘We’re not saving lives,’ and ensured we found time for laughter each
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