In the TikTok vs. YouTube Battle, Short-Form Wins in the US and UK

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Learn more. TikTok surpasses YouTube for average time spent per user in the US and the UK, App Annie says. (Photo by Rafael Henrique/SOPA Images/LightRocket via Getty Images)Among social and video streaming apps, YouTube and TikTok are battling it out for eyeballs, but TikTok has now surpassed YouTube for average time spent per user in the US and the UK, according to data from App Annie.The company compared app trends in Q4 2019, before the pandemic took hold here, to Q2 2021, when markets started to open up. App Annie finds that “social habits formed during the pandemic are sticking around — and deepening.”As of May 2021, TikTok users in the US spend an average of 24.5 hours per month using the app, while users across the pond are at 26 hours per month. For YouTube, it’s about 23.1 hours in the US. The average US user is spending 50% more time in TikTok on Android phones (it’s 80% in the UK) compared to December 2019. (Image: App Annie) YouTube still holds an edge globally. It’s the No. 1 video-streaming app…
Read More