Influencer attends Splendour In the Grass for the parties and sponsored Instagram posts

Influencer does cringeworthy poses as she attends Splendour In the Grass just for the sponsored parties and Instagram posts – instead of actually watching any of the showsBy Monique Friedlander For Daily Mail Australia Published: 01:56 EDT, 25 July 2022 | Updated: 03:12 EDT, 25 July 2022 Splendour in the Grass has fallen prey to a new generation of Instagram models who prefer to pose for photos than actually attend the festival’s live music shows.Once an indie music event, Splendour in the Grass has turned into a branding behemoth in recent years, with influencers regularly attending ‘side parties’ sponsored by brands in the hopes of associating themselves with the cool festival crowd. One such influencer is Emma Ward, a Love Island Australia season 3 contestant who travelled to Byron Bay to attend a Splendour In The Grass ‘styling events’ with fast fashion brands including Runway The Label, Nana Judy and Billini.  Love Island Australia contestant Emma Ward (pictured) is one of many influencers who attended Splendour In the Grass 2022 for the parties and sponsored Instagram posts – instead of actually watching the shows ‘Chocolate leather look for day two,’ she wrote as she posed next to a backyard swimming pool and on…
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