Instagram is Working on a New 'Bonuses' Payment Option to Incentivize Reels Creators

It seems that Facebook is still taking inspiration from other platforms as it looks to thwart the rapid ascension of TikTok. Last November, Snapchat launched its take on the short-form video trend, called Spotlight, which is a feed of short, TikTok-like video clips that live in a dedicated tab within the Snapchat app. The format is very familiar, and Facebook-owned Instagram already has Reels to cover off on this element. But the key differentiator of Spotlight is the fact that Snap is also paying out $1 million per day to the top Spotlight creators, in order to further boost interest in the option. That’s been an effective approach, with Spotlight now being visited by 125 million Snapchatters every month, and some creators making big money from their Spotlight clips. It’s been so effective, in fact, that it appears that Instagram is now looking to introduce a similar payment program, with app researcher Alessandro Paluzzi spotting this announcement screen in the back-end code of the app. As you can see here, Instagram appears to be testing a new ‘bonuses’ program, which would be focused on Reels promotion. As per the first point above, the program would enable users to ‘earn bonuses…
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