Instagram Tests Frame-Level Insights for Carousels: See Which Image or Video Got the Like

Instagram is testing a new analytics feature that shows exactly which frame in a carousel post received the like. How it works: According to screenshots shared by creative Shannon Evans and Socialinsider founder Adina Jipa, a new section in Insights called When people liked your carousel displays a like count for the specific photo or video that was on screen when the Carousel was liked. Why it matters: This gives creators and brands more granular performance data, which is especially valuable for carousels, one of Instagram’s most widely used formats for how-tos, storytelling, educational content, and commentary. This format relies heavily on sequencing, pacing, and structure. Being able to see which specific frame drove the like means creators can better understand what content is resonating and why. Here are a few key ways this new insight can be used: Does the hook work? If a majority of likes happen on the first frame, it shows the hook is doing its job and that the first photo or video is compelling. This also enables creators and brands to test different first frames to optimize first impressions. Is retention high? Likes on later frames signal strong retention and engagement throughout the Carousel
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