If you’re the owner of a small, medium or large business, you have probably been exploring the option of faster and more direct ways to market and power your communication with your customers and clients. Beyond the classic WhatsApp platform, the business sector is already seeing the use of WhatsApp Business among financial advisors, asset managers, wealth managers, bankers and traders.Due to the growing popularity of WhatsApp Business, you may have already heard about the WhatsApp Business API, which seems like the next step to connect globally, securely and reliably. But is WhatsApp Business API free like other WhatsApp platforms? While the short answer is “no”, there is so much more to consider.WhatsApp Business vs WhatsApp Business APIIf you’re looking for the right WhatsApp connection tailored to your business application, it’s important to understand that there are two WhatsApp Business versions available, each with its own advantages and specialised features. Choosing the right WhatsApp service for your business will give you the best reach when connecting with customers and clients.WhatsApp Business, a free-to-download app, was released in 2018 and was specifically designed with small and local businesses in mind to allow a business owner to use two accounts on the…
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