Key findings from “2025 State of Video at Work” research report: what enterprise leaders …

65% of organizations have experienced a surge in video content creation in the past two years. Is your company ready for the video revolution? This blog post highlights key findings from our 2025 State of Video at Work report. Based on insights from 1,000 enterprise business leaders, our research reveals the gaps between video’s potential and how organizations are currently equipped to handle it. Video has become the lifeblood of modern enterprises, powering everything from internal communications to customer experiences. This has unleashed a tidal wave of content, leaving many businesses struggling to manage their growing video libraries. Are you prepared to navigate these challenges and seize the opportunities of video-at-scale? The video explosion: Understanding the scale of change Consider the sheer volume of video now flooding your systems. The vast majority of enterprise leaders (73%) anticipate that the volume will continue to accelerate over the next three years. But what’s driving this explosive growth? The democratization of video The tools to create high-quality video are no longer confined to the AV department. Now, employees across every team can easily produce content, from quick webcam updates to polished product demos. Video’s expanding universe We all know how video is being
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