LinkedIn 101: Curating the profile that will get you hired – The Varsity

It is recruiting season, and you may be pondering the secret to building your own professional network and seeking job opportunities.This is where LinkedIn comes in. As the leading professional networking social media platform, LinkedIn is widely used by university students who seek to build business connections and professional networks. You may don different personalities for different occasions; the ‘LinkedIn personality’ is one such façade. But how do you go about forming this personality? The secret is credibility — when trying to expand your network on LinkedIn, portraying a “real” personality on the platform is key for people to trust you. Bear in mind that building your LinkedIn personality does not mean creating a brand new you, but rather enhancing your professional image and credibility based on who you are in the real world.Building a wholesome profileStep one is to have a professional profile picture with an appropriate background photo. This visual trick grabs attention at first sight. Below the picture is the headline. This is where people usually put in a few words to describe themselves, and LinkedIn recommends putting more information in there, since this is most likely the first content the potential network will read. Step two is to try…
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