LinkedIn and ChatGPT: How a Meghalaya start-up drives online sales | IDR

Running an online business from the northeastern states of India is a unique experience. In 2018, when I started working as a marketing associate at Zizira (a now-defunct local herbs and spices start-up in Meghalaya), the rest of India knew very little about Meghalaya’s existence and our culture. Building a product, gaining people’s trust, and convincing them to buy online was a formidable task.   Things have changed over the years. Now, there is more cultural awareness, and the social media marketing landscape has also undergone a sea change. As marketers, we have had to try new things, learn from our mistakes, and adapt quickly. Now, I have worked with Zizira, Chicken Wagon (Zizira’s food truck business), and 7000 Steps (a coffee start-up where I am currently employed). The diverse nature of these businesses demanded distinct selling strategies. Here is what I have learned from designing campaigns and social media strategies for brands in Meghalaya.  Choose real people over sophisticated imagery  In 2018, fresh out of college, I started working with Zizira, a herbs and spices company that aimed to bring the flavours of Meghalaya to wider markets. In our initial days, our focus was not on using social media to
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