LinkedIn's Working on Paid Events to Provide New Monetization Opportunities | Social Media Today

As part of its broader push on hosting virtual events, which has become a bigger focus over the past 18 months, LinkedIn will soon begin testing paid events, which could provide new opportunities for engagement and monetization on the professional social network. The new element was first reported by TechCrunch, which had been sent a tip on new code in the back-end of the LinkedIn app which indicated an inactive, paid events element. LinkedIn has since confirmed the test, explaining to TechCrunch that: “Amid the changing world of work and transition to a nearly all-remote workforce, LinkedIn Events has seen a surge in growth, with 21 million people attending an Event on LinkedIn in 2020. We continue to learn from member and customer feedback and test new ways to improve the experience. As part of this, we are exploring options for payment in the Events product based on feedback from event organizers.” That could be a big boon for industry event organizers, many of whom have lost huge amounts due to COVID restrictions forcing the cancellations of their regular programming. According to research, the trade show industry in the US was worth some $15.58 billion in 2019, before dropping to…
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