Marketing messages for the WhatsApp Business App are here: This is how it works – Sinch Engage

If you’re interested in using WhatsApp for marketing, then WhatsApp’s latest feature is probably interesting for you. WhatsApp launched marketing messages for the WhatsApp Business App. We’ll take a closer look at the new marketing option for businesses. From WhatsApp broadcasts to WhatsApp channels to WhatsApp marketing notifications: It can be hard to keep up with WhatsApp’s ever evolving messaging features for businesses. Now, there’s a new one you can add to the list: WhatsApp marketing messages.  It’s the latest addition to the WhatsApp Business App, and allows businesses to send out more targeted one-on-one marketing messages.  Essentially, the new marketing messages on the WhatsApp Business App allow you to combine targeting with bulk messaging on WhatsApp Business. With the new messaging tool, you can send out customized one-to-many marketing notifications that end up in the users’ personal inbox. What makes these marketing messages so interesting is that it gives you new ways to create recipient lists, personalize your message by including each customer’s name, schedule them, and thus send more targeted messages to (potential) customers. You can use the marketing messages to send:  information about a new product special offers appointment reminders thank you messages feedback requests … The
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