Marketing Technology : Featuring Pixalate, Vimeo, PathFactory, Fyllo – MarTech Series

What can help B2B marketers create strong marketing messages through creative ads and copy to always tell a story that drives deeper customer connections? Catch these interesting tips, insights and martech best practices in this latest weekly highlight: ______ MarTech Quote-of-the-Week! To help ensure a consistent customer experience, marketers should prioritize connecting all of their business applications – from front-office applications, like advertising, marketing, sales and service – to back-office applications, like supply chain, finance and HR. Connecting the front-office and back-office applications and data enables marketers to create a single view of the customer so that they can deliver a truly personalized, differentiated, and consistent customer experience across the board – no matter how, when, or where customers engage with you. –Steve Earl, Vice President for Oracle CX  Top MarTech News of The Week: 08th November to 12th November 2021 PathFactory Receives Significant Investment from Vertu Capital Monotype and Adobe Announce New Partnership That Will Make Fonts Available to Brands and Creative Professionals Fyllo Raises $40 M Series C to Scale SaaS Platform DoubleVerify and Innovid Offer Advertisers an Automated Way to Maximize Video Investments Across Screens, Including CTV Zix to be Acquired by OpenText for $8.50 Per Share…
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