Meta removes 10 million Facebook profiles in effort to combat spam – CNBC

Meta CEO Mark Zuckerberg looks on before the luncheon on the inauguration day of U.S. President Donald Trump’s second Presidential term in Washington, U.S., Jan. 20, 2025.  Evelyn Hockstein | Reuters Meta on Monday said it’s removed about 10 million profiles for impersonating large content producers through the first half of 2025 as part of an effort by the company to combat “spammy content.” The crackdown is part of Meta’s broader effort to make the Facebook Feed more relevant and authentic by taking action against and removing accounts that engage in spammy behavior, such content created using artificial intelligence tools. As part of that initiative, Meta is also rolling out stricter measures to promote original posts from creators, the company said in a blog post. Facebook also took action against approximately 500,000 accounts that it identified to be engaged in inauthentic behavior and spam. These actions included demoting comments and reducing distribution of content, which are intended to make it harder for these accounts to monetize their posts. Meta said that unoriginal content is when images or videos are reused without crediting the original creator. Meta said it now has technology that will detect duplicate videos and reduce the distribution
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