New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for …

Searching for your content… NEW YORK, May 18, 2021 /PRNewswire/ — Integral Ad Science (IAS), a global leader in digital ad verification, today released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 U.S. consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. IAS releases new research Tweets, Trends, and In-Feed Advertising “Our latest research can help marketers better navigate the contextual relevance of their advertising within dynamic social media environments,” said Tony Marlow, CMO, IAS. “Every marketer wants to make quality connections with their respective audience, and we’re working with Twitter to provide new in-feed brand safety and suitability solutions that increase both campaign relevance and effectiveness.” Known for keeping consumers up to date on trending topics, Twitter delivers an in-feed ad experience directly within its evolving newsfeed, and this new research revealed the following about consumers’ social media behavior:  Consumers Choose Mobile First for Their Social Media Needs: IAS found that 73% of respondents prefer to use their phones when it comes to accessing social media. What’s more, while 80% of consumers spend at…
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