New Report Highlights the Best Times to Post to Social Platforms in 2023

Sprout Social has published its annual listing of the best times to post to each of the major social media apps, based on analysis of engagement trends among Sprout’s 34k+ users over the past year. And for the first time, Sprout has also included TikTok data, which could help to provide some additional guidance in your broader social media marketing process – though it is worth noting that these are generalized results across a range of brands and users. Sprout has also published industry-specific breakdowns for more specific insight, but a key note is that results will vary. While these reports can be helpful guides to hone in your strategy, it all comes down to experimentation, and analyzing what works best for your specific audience. With that said, here are Sprout’s notes on the best times to post for each of the major social apps this year (all results in local time, based on performance across regions). First up is Facebook, which remains the key focus for many brands. According to Sprout’s data, the best times to post to Facebook in 2023 are: Mondays from 8am to 1pm Tuesdays from 8 am to 2 pm Wednesdays from 8 am to
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