NFTs are making their way into physical retail – Glossy.co

NFTs have been embraced by fashion and beauty in 2021, and now they’re making their way into physical stores. On Thursday, Los Angeles-based retailer Fred Segal debuted a “dynamic retail experience” called Artcade in its Sunset Boulevard store. Created in partnership with media tech holding company Subnation, the experience includes an NFT gallery with digital wall displays, physical and digital products for sale, and a streaming studio. The retailer follows several others that have launched physical activations around NFTs as they’ve increasingly entered the NFT space. These include Dolce & Gabbana, which staged an NFT installation in one of its flagship stores, and Rebecca Minkoff, which held an NFT exhibition for New York Fashion Week.  The items being launched as part of the new experience at Fred Segal include IRL collectibles, limited-edition apparel and gaming hardware. Visiting customers can use cryptocurrency to purchase virtual products including NFT artwork and digital skins online via Coinbase. The retailer is working on allowing cryptocurrency to be used in-store to purchase items.  “The metaverse is going to happen in one way or another,” said Jeff Lotman, the CEO and owner of Fred Segal. “The idea of being involved in having a Fred Segal store in…
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