Ogilvy's First Nations “Dreamy” Campaign Wins Snap Creative Programme – B&T

Snap has announced the first winning campaign of its Creative Council programme – “Dreamy” created by Ogilvy. The Council, which launched last September in partnership with Creative Equals, features leading Australian creatives and encourages them to use Snapchat to develop creative solutions to pressing societal issues. They do this by nominating small teams in their agencies to respond to a brief. The winning idea is produced and launched on Snapchat.  The winning campaign was created by Jake Ausburn, copywriter and Tom McPhail, art director, a team put together by Ogilvy’s former executive creative director Gavin Mcleod. The team looked at research that showed that while the majority of Australians believe it’s important to know about the history of the First Nations People, only 42 per cent believe they have strong knowledge of that history: a culture belonging to the oldest continuous civilisation in the world. They also saw research that revealed that one in three Australians struggle to fall asleep. With these insights in mind, the team wanted to do two things: give First Nations storytellers a new platform on which to share and celebrate their cultures and help calm anxious Australians before bed.  To do this, they partnered with…
Read More