Opinion: Content creators unfazed by YouTube's 30% taxation mandate

YouTube recently announced that taxes of between 0% to 30% will be deducted from the US earnings of creators living outside the country. This is applicable for creators under the YouTube Partner Programme, which requires creators to have more than 1,000 subscribers and more than 4,000 valid public watch hours in the last 12 months. This will mean that creators in Singapore and Malaysia, for instance, are required to pay the full 30% since both countries do not have tax treaties with the US. YouTube’s parent company Google previously explained that it has a responsibility under Chapter 3 of the US Internal Revenue Code to collect tax info from all monetising creators outside of the country and withhold taxes in certain instances when they earn income from viewers in the US. These are earnings from viewers in the US through ad views, YouTube Premium, Super Chat, Super Stickers and Channel Memberships. Nonetheless, YouTube content creators who MARKETING-INTERACTIVE spoke don’t seem to be rattled. Singaporean YouTube content creator and CEO of Titan Digital Media JianHao Tan (pictured left) said for the past few years, the company has paid tax for its total YouTube ad revenue income – hence this will be a slight…
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