Perplexity and Snapchat Team Up in $400M Deal for In-Chat AI Search

Perplexity’s AI meets Snapchat’s chats — a $400M move to make searching as easy as messaging. Perplexity AI founder Aravind Srinivas has entered into a $400 million agreement with Snapchat. The partnership will see Perplexity’s search engine technology embedded directly into Snapchat’s messaging interface. Starting in January 2026, this integration will make Perplexity the default AI search tool inside Snapchat chats, allowing users to look up information and get answers without ever leaving the app. Making Conversations Smarter The collaboration aims to turn everyday chats into more than just exchanges of text and emojis. Soon, Snapchat users will be able to ask questions, look up facts, or clarify topics, all while chatting with friends. It’s a shift that blends social interaction with real-time AI assistance, something few messaging apps have done successfully so far. Read More| Tinder’s AI-Powered ‘Chemistry’ Feature Could Change How You Swipe For Snapchat, this move adds depth to its ecosystem—helping users stay engaged longer and discover information seamlessly. For Perplexity, it’s an opportunity to reach a far broader audience, extending its AI’s reach well beyond its own app and website. Voices from the Top Sharing the news on X (formerly Twitter), Aravind Srinivas described the partnership
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