Roy Grace Tribute Site Curates the Legendary Adman's Work | Muse by Clio

The new site is the brainchild of Allen Richardson, a freelance creative director/copywriter who worked at Grace & Rothschild in the 1990s and considered Roy a mentor. Richardson told Muse that collecting Grace’s work as a passion project could be a first step in a larger effort to preserve advertising’s storied past—not something the industry is known for. “Advertising forgets its heroes,” he says. “If you’ve ever watched Scorsese talk about film, he knows everything. And I’m not saying we’re film. But at its best, advertising can become art and affect culture. But as much as we aspire to art, we do a terrible job of curating and educating and making the old work available.” A tribute to Grace, then, was a natural starting point. “My first two jobs in New York were pretty shitty, but then I got to Grace & Rothschild and I loved it. I ended up staying nine years,” Richardson says. “I was always a bit of an archivist-slash-hoarder, and that includes advertising. Before Roy left DDB to start Grace & Rothschild, he dubbed down his historical reel. And I made a copy of it. I had also collected his print ads over the years. So
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