Former Michigan coach Sherrone Moore sent Instagram messages to multiple women who work in sports media as his tenure unraveled, The Athletic reported Monday in a detailed investigation into Moore’s conduct leading up to his firing and arrest. Three of the five women who spoke with The Athletic’s Bruce Feldman, Austin Meek, and Katie Strang about being contacted by Moore work in sports media. One other woman had mutual friends with Moore. The fifth had no connection to Moore, Michigan, nor the university whatsoever — she didn’t even live in Michigan and couldn’t identify a single mutual connection between them. Moore sent messages to the women as recently as last month and dating back to 2020. The messages ranged from fire emojis on Instagram stories to asking one woman if he could fly her out to visit him. At least one exchange happened on a game day. A woman reportedly received a message from Moore hours before Michigan kicked off against Purdue on Nov. 1, and another 20 minutes after his postgame press conference following the narrow win. These details were part of a larger report that examined allegations about Moore and how he has conducted himself since becoming the
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