Snap Inc. Acquires Saturn App to Boost Snapchat’s Gen Z Appeal – PhotoNews Pakistan

Snap Inc. acquired Saturn, a social calendar app for students, to enhance Snapchat’s features. Snap Inc., Snapchat’s parent company, has acquired Saturn, an app founded in 2018 that helps high school and college students manage their schedules and share real-time activities. Nearly 30 employees from Saturn will join Snapchat, although the financial details of the acquisition have not been disclosed. Currently, Saturn is used in 80% of U.S. high schools and will continue to operate independently while Snap integrates its calendaring expertise into Snapchat. Snap acquires Saturn, a social calendar app for high school and college students | TechCrunch https://t.co/UUOZXNkIx3 — TechCrunch (@TechCrunch) June 20, 2025 According to Bloomberg, Saturn’s combination of social interaction and practical planning aligns well with Snap’s objective to encourage real-world connections among Gen Z. This acquisition comes after Snap’s investments in augmented reality and messaging, which enhance its competitive advantage against platforms like TikTok. Saturn successfully raised $44 million in a funding round in 2021, supported by General Catalyst and notable investors such as Jeff Bezos, highlighting its significant value. Snap is acquiring Saturn, a calendar app used at thousands of high schools https://t.co/fj2woqbKXh — Engadget (@engadget) June 20, 2025 Snap has not provided a
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