Snap was written off as dead money. Now the stock is ripping again and Gen Z is back on Snapchat. Is this a real comeback or just another hype cycle you’ll regret buying into? The internet is losing it over Snap Inc – but is it actually worth your money, your screen time, or both? Between Snapchat’s surprise glow-up, new AI tricks, and a stock chart that suddenly woke up, Snap just went from “fallen fave” to “wait, should I buy this?” The Hype is Real: Snap Inc on TikTok and Beyond Snapchat isn’t just that yellow app you forgot in a folder. It quietly stayed glued to Gen Z while everyone else chased Reels and Shorts. Now the receipts are starting to show up in one place you definitely trust: your For You Page. Creators are posting “Snapchat is back” breakdowns, showing off new AR filters, private-story drama, and how Snap’s AI is creeping into everyday chats. It’s not as loud as TikTok, but the people still using Snap? They’re using it hard. On TikTok, Snap content leans into real-life chaos: streak flexes, spotlight payout stories, and “I made this whole video in Snapchat” edits. On YouTube, finance and
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