Snapchat announces Sony Music deal for Sounds and AR good times

Business News Deals Digital By Chris Cooke | Published on Tuesday 16 November 2021 Did you know that “Snapchat is helping change the way Gen Z listens to and discovers new music”? Yeah, I thought that was TikTok too, but apparently not. There you were filling your marketing meetings with endless tedious TikTok chatter and all along it was Snapchat that was changing the way Gen Z listens to and discovers music. Let’s cancel every marketing plan and sort out a proper SnapChat strategy! Using Snap’s AR tools, obviously. I mean, you haven’t really released a record unless there’s some AR nonsense going on. How do I know that “Snapchat is helping change the way Gen Z listens to and discovers new music”. Well, Snapchat told me. Why? Because the Snapchat team were super excited about having signed up Sony Music to their Sounds music library. Making it simpler and legaler – which is definitely a word – for Snapchatters to use Sony controlled music in their posts on the platform. Snapchat launched its in-built music library last year, making it easier for users to integrate music into their posts. It launched with deals in place with Warner Music and Merlin…
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