Snapchat Celebrates 500 Million Users And Some Pretty Cool New Features

At this year’s recent Snapchat Partner summit, the company announced it now has over 500 million monthly active users and nearly one of every two smartphone users in the US uses Snapchat. As well, roughly 40% of the Snapchat community is now located outside of North America and Europe. But in even better news, this year’s summit took a good look into the future and along with some great new partnerships and innovations, the company announced these new features for Snapchatters which are pretty out there. It’s obvious Snapchat is a place where creators can grow their audience, build their business and entertain the Snapchat community. Just take a look at these: Scan – Snapchatters can now scan a friend’s outfit and shop the look — a new feature is Scan and already, more than 170 million Snapchatters use Scan every month. Scan matches what you see through our camera with relevant AR experiences and now when you use Screenshop after you Scan a friend’s outfit or on your own saved photos, it helps you shop similar looks with recommendations from hundreds of brands. This builds on existing Scan capabilities which use the Snapchat camera to identify types of plants,…
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