Snapchat cuts fully AI-generated videos from Spotlight boost – AI Weekly

TL;DR Snapchat is tuning Spotlight’s recommendation systems so only videos created by real people are eligible for algorithmic promotion. Creators can still use Snapchat’s AI tools to edit or enhance clips; only fully AI-generated videos lose Spotlight eligibility. The July 31 change escalates an April 2026 push and lands alongside similar tightening at LinkedIn, YouTube, Meta and Substack. Snapchat is drawing a sharper line between using AI and being made by AI. In a policy update reported by TechCrunch, the company said it is adjusting its recommendation systems so that only videos created by real people are eligible for Spotlight recommendations. Creators can still reach for Snapchat’s AI tools to enhance or edit their clips, but a fully synthetic video no longer gets the algorithmic push. The framing is authenticity. Snap said it wants Spotlight to remain a place where people can discover authentic creativity from real people, and the July 31 announcement builds on an April 2026 move that already promised users less AI content in the feed. What is changing is where the demotion bites: instead of only softer distribution, fully AI-made videos are now formally excluded from Spotlight promotion. The wider pattern is what makes it interesting.
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