Snapchat Introduces “Place Loyalty” to Rank Frequent Visitors on Snap Map

Snapchat has rolled out a new feature called “Place Loyalty” within its Snap Map, aiming to give users a clearer picture of how often they visit certain locations. The update adds a gamified layer to location tracking by ranking users based on their visit frequency to places like cafes, restaurants, and airports—while maintaining existing privacy safeguards. According to the company, Place Loyalty measures how frequently a user visits a specific location over the past year. Based on this activity, users are placed into tiers that reflect how often they return compared to other visitors. These tiers are divided into three levels: Gold for the top 1 per cent of visitors, Silver for the top 10 per cent, and Bronze for the top 25 per cent. This system allows users to see whether they rank among the most frequent visitors at their favourite spots. While browsing Snap Map, some locations may display a “Top Visitor” badge. By tapping on it, users can view their ranking and explore additional category highlights. Snapchat also noted that users can share their achievements through a dedicated sticker, adding a social element to the feature. For businesses and chains, the feature aggregates visits across multiple outlets.
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