Snapchat Launches First AI-Powered Lens for Image Creation Using Text – Qatar news agency

Washington, September 07 (QNA) – Snapchat has unveiled a new lens that allows users to generate and edit images using artificial intelligence, transforming written prompts into visuals. The new feature, called Imagine Lens, enables users to create, redesign, and share images simply by typing text commands. These AI-generated visuals can be sent to friends, posted to Snapchat Stories, or shared outside the app. Snap Inc. described Imagine Lens as the first of its kind to support custom text input for image creation, with the ability to revise prompts at any time. The lens is currently available to subscribers of the Platinum plan and + Lens tier. The launch is part of Snapchat’s broader push to enhance user experience through creative tools powered by AI, reflecting the company’s ongoing commitment to innovation. Earlier this year, Snapchat introduced a standalone app for iOS and a web-based tool aimed at simplifying augmented reality lens creation using AI. In March, the platform also debuted its first generative video lenses. (QNA)
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