Snapchat-powered AR in Samsung Galaxy A phones has been used 2.5 billion times!

Home News (Image credit: Samsung) Samsung got into bed with Snapchat last year when it integrated Snap’s AR Lenses into the Galaxy A-series camera app and called the service ‘Fun Mode’. It looks to have been an excellent strategic decision, as Samsung has now revealed that Fun Mode has been used over 2.5 billion times. For those who’ve never experienced Fun Mode, it allows Galaxy A series users to take pictures and videos from the proprietary camera app, applying playful, quirky lenses to create any moment into a fun and unique content – perfect for sharing laugh with friends and as fun social media content. Fun Mode is powered by Snap’s Camera Kit, allowing businesses and developers to bring the power of Snap’s augmented reality into their own applications. This AR mode was initially available on Galaxy A-series phones and has since expanded to Galaxy F and M series models.Localized AR experiencesIn order to offer users around the world more engaging and localized experiences, Samsung and Snap have been working to offer region-specific AR Lenses. In 2021, they launched region-specific AR Lenses in India, and since then have expanded to other countries including Germany, Indonesia, Brazil, the Philippines and Mexico, with more…
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